Athletic apparel giant New Balance is racing into the crowded fitness wearables market with a smartwatch designed specifically for runners.

The Boston-based company unveiled details about the RunIQ watch Wednesday ahead of the CES 2017 tech conference in Las Vegas, highlighting features like built-in GPS, a heart rate monitor and five hours of continuous battery life with both of those capabilities enabled.

RunIQ is the first product to emerge from New Balance’s Digital Sport unit, created in January…