Boston-based Celect has raised $10 million for its software that lets retailers purchase and deploy their inventory more efficiently by predicting what customers will be most interested in buying.

The Series B funding was led by Connecticut’s Activant Capital, with participation from Fund Capital and August Capital, both based in Silicon Valley. Activant and August previously participated in Celect’s $5 million Series A in June 2015.

Celect currently has about a dozen brand name clients, including…