Nike Inc. is once again outfitting more teams playing in this NCAA Men’s Division I Basketball tournament than any other company.
And this year, it’s doing so by a greater margin than in the past.
Of the 68 teams that made the tournament, 46 will don the Swoosh, according to analysis by Apex Marketing Group. That’s up six from 2017, when the global sportswear giant experienced a dip in its representation at March Madness.
Under Armour will outfit 11 teams, for the first time beating out Adidas,…