Article From: "Kelly J. O'Brien"   Read full article

Cambridge-based EverQuote Inc., which runs an online insurance marketplace, on Friday filed the regulatory paperwork necessary to pursue an initial public offering, estimating it will raise up to $75 million.

EverQuote would be the second tech IPO in Massachusetts in 2018, after cyber security company Carbon Black (Nasdaq: CBLK) raised $152 million last month. Its backstory in some ways epitomizes the differences between the prevailing approaches to building tech companies on the West Coast, where…